Welcome back to Part II of our Mastering Pinterest series. Last week we learned some Basic Tips on how and why to get started right away using this powerful social media platform. This week is Power Week! You will learn how to focus and maximize your blog and brand potential on Pinterest and we’re going to get started right now.
Pinterest Power Tip 1
Optimize Your Blog for Pinterest – How do you make your blog Pinterest friendly? The first thing you want to do is make sure that your readers know they can follow you on Pinterest. You can do this by putting it in obvious places on each page of your blog. Have the “Follow Me” Pinterest button or make a Pinterest Widget to embed in one of your sidebars. The company provides a widget maker that is well-explained and easy to use. Everyone says, if you want someone to do something, you must ask them and make it easy.
The second thing you need to do is have the “Pin It” button pop up on your images when someone scrolls over it. This makes it super easy for the reader to remember to just pin away. The more images someone pins from your blog, the more people will see it, and in turn follow the link. There are plenty of plugins available for WordPress; we use jQuery Pin It Button For Images on our site. One reason I like it is that it let’s you set the transparency level of the mouse over characteristic.
Pinterest Power Tip 2
Make Power Pins – How do you make a power pin? It’s easy, just keep these things in mind. Most importantly all your photos should be pretty pleasing to the eye. No one wants to put shoddy or poor photos on their boards. These boards are made up of dreams, so make sure to use gorgeous shots.
Secondly, Pinterest is one of the only platforms that really capitalizes on vertical pins, and I must say it looks great on your boards. Unfortunately, landscape pins are much smaller and harder to see. Go vertical. The optimum width is 735 pixels and Pinterest lets you make them as long as you want. A long, skinny pin does quite well, but if it gets too long, the pinner has to click a key to see the whole thing, which can be off-putting.
Third, Pinterest fans love color. Monochrome or pins with few colors just don’t do as well as those that are bright with lots of color. Of course using warm tones, and colors like red and orange always catch the eye. I’ve found, though, with travel pins turquoise is the best color, especially when that turquoise is water off of a tropical island!
The fourth thing to keep in mind is that not all pins should have words, but those that do should be easy to read. Here’s where a catchy phrase or an emotional phrase will serve you well. Of course with travel pins, often you just need to say something like “I’m in love…with Paris!” and you’ve got a winner!
And finally, don’t go crazy putting as much as you can on the pin. It’s better to have some space and a good focus then it is to try and put everything you can on it. That’s what the description is for, to help the viewer understand what she is looking at. No one likes a cluttered shot.
Pinterest Power Tip 3
Information is Key – How do you maximize your message in just a few words? Well, actually unlike other platforms, you have quite a bit of text space, up to 500 characters. However, most people don’t want to read pins. Your description should be a teaser, a promise. Don’t give too much away because you want them to read your article. It should have the basic information on it, what and where it is and what your blog is about. Done.
Luckily, by pinning it from your website, your blog post link is embedded in the code. What you should always do, is go to the “Edit” button, which looks like a pen, and make sure the pertinent info is there. Check your link, and as a blogger, you should be using “Rich pins”. For travel, you can sign up for “Place” pins which allows you to put in the actual building, sight, or city where the photo was taken. This will greatly help when pinners are searching for things to do in a certain place. Since I’ve been using rich pins, the traffic to my blog has exponentially increased. You can see the pin above is located at the Königsee. When you click on the pin, the map is on the bottom and you can see where it is.
As in most social media, you can use hashtags in your description as well. They don’t really work as well as they do in Twitter or in Instagram, however, it certainly doesn’t hurt. Of course put a couple of keywords and hashtags on your description, but not too many, 2-3 maximum.
Create and Join Group Boards – What is a group board and what does it have to do with your blog? A group board is a board that many people contribute to and are very popular since you are gaining the viewership of all the contributors. You should start off by following a group board that is in line with your brand. You can tell it is a group board by the people icon in the top right corner. You must follow the board before asking to contribute to it. Once you have been invited, you accept and pin away. Most group boards have pretty specific rules and it’s a good idea to follow them. You can always know who started the board by looking at the top left once you are in the board and it will show you in the first photo icon. Then you just send them a message.
Once you feel comfortable using group boards, you can start inviting people to join your own group boards, and as a matter of fact, you can always ask to contribute to mine!
Pinterest Power Tip 5
Analyze and Readjust – How do you get analytics? Remember last week when I told you to make sure you were opening a business account and verifying your website? Once you do, you get some great analytics. They are broken down in a number of useful ways. Peruse this often and readjust your strategy. Pinterest even gives you hints on how to improve. You can find out what’s popular, who your audience is, all kinds of things. One great tip I found while researching this article was on Mashable . It stated that the absolute best time to add pins to Pinterest is Saturday morning. You should do a follow up on your analytics to see if you find this true, but it’s a good starting strategy at least.
Here are screen shots of some of the statistics I use all the time.
I’m sure you can see how useful they are. I love seeing how my pins are doing. You may notice that some pins, in fact most pins, are listed more than once. That’s because if one of your readers pins an image directly from your website, it is a separate pin. For true statistics, you will have to add all the impressions, repins, clicks, etc. together.